Use code moonchannel at https://incogni.com/moonchannel to get an exclusive 60% off an annual Incogni plan! ⚖️
---
In modern international politics, it is just as important to win hearts and minds, in one's own country and abroad, as it is to have power by force of arms. We call this power over hearts and minds: the power to sway people by persuasion rather than by force, soft power. And no country on Earth has mastered the art of soft power through cultural media quite like Japan has.
In this video, we'll explore the roots of Japan's soft power initiatives: how modern anime taps into pre-war orientalism, how war-time propaganda birthed the modern anime industry, how the Japanese government utilized soft power cultural diplomacy to manipulate the world's perception of it, and much more!
You are not immune to propaganda. It's OK, neither am I! But with a little awareness, we can at least inoculate ourselves against its effects.
---
NOTE CONCERNING BRAZIL FOUNDATION:
Apparently, YouTube needs a few days to validate this charity organization. If you choose to donate on your own, send me an email (you can find it in my channel description), with a screenshot of your donation, so I can keep track!
https://brazilfoundation.org/en/
---
10% of Moon Channel's Gross Revenue goes to charity: including our sponsorship income! We are currently supporting Doctors Without Borders (MSF).
You can learn more about Doctors Without Borders at https://www.msf.org/.
---
Please also consider supporting Moon Channel on Patreon!
https://www.patreon.com/MoonChannelYT
---
Chapters:
00:00 - Intro
04:33 - Historical Context and Orientalism
21:18 - The Power of God (And Anime)
27:31 - Pure or Peril?
50:12 - Soft Power
1:04:37 - The Rise of Modern Anime
1:11:50 - A Strategy Born of Necessity
1:16:57 - The Japan You Were Taught to Adore
1:30:50 - Commodification and Plastic Love
1:47:00 - Summary and Subsidy
1:54:41 - The Cultural-Industrial Complex and the LDP
2:13:49 - Hearts and Minds
2:26:00 - Conclusion/Caveat (Emptor)
2:29:55 - Credits Gag
---
The Video's Playlist:
https://youtube.com/playlist?list=PLETW98X7fZkO5QgpD3XbIHjfirgvbkToQ&si=Cd55Of7byjcDw0cU
---
Attributions and Additional Reading:
History -
China Illustrata - https://htext.stanford.edu/content/kircher/china/kircher.pdf
Valignano, Alessandro (1584). Historia del Principio y Progreso de la Compañía de Jesús en las Indias Orientales.
https://www.asianstudies.org/publications/eaa/archives/american-visitors-to-meiji-japan/
Akiko Yosano-
https://www.jstor.org/stable/488910?read-now=1&oauth_data=eyJlbWFpbCI6Im1vb255Y2hhbm5lbHl0QGdtYWlsLmNvbSIsImluc3RpdHV0aW9uSWRzIjpbXSwicHJvdmlkZXIiOiJnb29nbGUifQ&seq=16#page_scan_tab_contents
Soft Power and Anime -
https://www.researchgate.net/publication/259779790_Geopolitics_and_Soft_Power_Japan%27s_Cultural_Policy_and_Cultural_Diplomacy_in_Asia
https://polpemjepangsmjhiugm2015.wordpress.com/wp-content/uploads/2015/09/yoshio_sugimoto-an-introduction-to-japanese-society.pdf
https://web.archive.org/web/20040403225208/http://www.time.com/time/asia/2003/cool_japan/story.html
https://www.meti.go.jp/policy/mono_info_service/mono/creative/
https://web.archive.org/web/20110323050051/http://www.gov-online.go.jp/pdf/hlj_ar/vol_0028e/21-23.pdf
https://thediplomat.com/2016/01/japans-creative-industrial-complex/
https://fsi.stanford.edu/news/despite-popularity-manga-and-anime-kiyoteru-tsutsui-feels-decline-japanese-studies-united-0
https://theconversation.com/japan-is-using-cultural-diplomacy-to-reassert-its-place-in-the-world-but-is-the-message-too-exclusive-106463
Cool Japan Fund:
https://www.japaneselawtranslation.go.jp/en/laws/view/2791/en
https://www.cj-fund.co.jp/en/about/cjfund.html
https://asia.nikkei.com/Business/Finance/Government-weighs-fate-of-floundering-Cool-Japan-Fund2
https://animationanomaly.com/2013/04/16/a-theory-on-government-subsidies-for-animation/
J-LOP/J-LOX:
https://www.cao.go.jp/cool_japan/english/link_en/link_j_lop_en.html
https://www.vipo.or.jp/project/j-lop-plus/list/
https://jloxplus-jp.translate.goog/office/?_x_tr_sl=ja&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=sc
Assorted Other:
https://www.buzzfeednews.com/article/williamyang/taiwan-comfort-women-statue
https://foreignpolicy.com/2016/05/27/the-silencing-of-japans-free-press-shinzo-abe-media/
https://www.dw.com/en/why-japan-ranks-poorly-in-press-freedom/a-65549778
https://soranews24.com/2014/01/30/ghiblis-hayao-miyazaki-says-the-anime-industrys-problem-is-that-its-full-of-anime-fans/
Miyazaki on Nationalism:
https://www.theguardian.com/film/2008/nov/25/hayao-miyazaki-ponyo-cliff
---
Please also check out more work from this video's thumbnail artist, @louritashine
Twitter: twitter.com/LouritaShine
Twitch: https://www.twitch.tv/louritashine
---
The supreme art of war is to subdue the enemy without fighting. Sun Tzu said that. And I'd say he knows a little bit more about fighting than you do pal, because he invented it!
---
In modern international politics, it is just as important to win hearts and minds, in one's own country and abroad, as it is to have power by force of arms. We call this power over hearts and minds: the power to sway people by persuasion rather than by force, soft power. And no country on Earth has mastered the art of soft power through cultural media quite like Japan has.
In this video, we'll explore the roots of Japan's soft power initiatives: how modern anime taps into pre-war orientalism, how war-time propaganda birthed the modern anime industry, how the Japanese government utilized soft power cultural diplomacy to manipulate the world's perception of it, and much more!
You are not immune to propaganda. It's OK, neither am I! But with a little awareness, we can at least inoculate ourselves against its effects.
---
NOTE CONCERNING BRAZIL FOUNDATION:
Apparently, YouTube needs a few days to validate this charity organization. If you choose to donate on your own, send me an email (you can find it in my channel description), with a screenshot of your donation, so I can keep track!
https://brazilfoundation.org/en/
---
10% of Moon Channel's Gross Revenue goes to charity: including our sponsorship income! We are currently supporting Doctors Without Borders (MSF).
You can learn more about Doctors Without Borders at https://www.msf.org/.
---
Please also consider supporting Moon Channel on Patreon!
https://www.patreon.com/MoonChannelYT
---
Chapters:
00:00 - Intro
04:33 - Historical Context and Orientalism
21:18 - The Power of God (And Anime)
27:31 - Pure or Peril?
50:12 - Soft Power
1:04:37 - The Rise of Modern Anime
1:11:50 - A Strategy Born of Necessity
1:16:57 - The Japan You Were Taught to Adore
1:30:50 - Commodification and Plastic Love
1:47:00 - Summary and Subsidy
1:54:41 - The Cultural-Industrial Complex and the LDP
2:13:49 - Hearts and Minds
2:26:00 - Conclusion/Caveat (Emptor)
2:29:55 - Credits Gag
---
The Video's Playlist:
https://youtube.com/playlist?list=PLETW98X7fZkO5QgpD3XbIHjfirgvbkToQ&si=Cd55Of7byjcDw0cU
---
Attributions and Additional Reading:
History -
China Illustrata - https://htext.stanford.edu/content/kircher/china/kircher.pdf
Valignano, Alessandro (1584). Historia del Principio y Progreso de la Compañía de Jesús en las Indias Orientales.
https://www.asianstudies.org/publications/eaa/archives/american-visitors-to-meiji-japan/
Akiko Yosano-
https://www.jstor.org/stable/488910?read-now=1&oauth_data=eyJlbWFpbCI6Im1vb255Y2hhbm5lbHl0QGdtYWlsLmNvbSIsImluc3RpdHV0aW9uSWRzIjpbXSwicHJvdmlkZXIiOiJnb29nbGUifQ&seq=16#page_scan_tab_contents
Soft Power and Anime -
https://www.researchgate.net/publication/259779790_Geopolitics_and_Soft_Power_Japan%27s_Cultural_Policy_and_Cultural_Diplomacy_in_Asia
https://polpemjepangsmjhiugm2015.wordpress.com/wp-content/uploads/2015/09/yoshio_sugimoto-an-introduction-to-japanese-society.pdf
https://web.archive.org/web/20040403225208/http://www.time.com/time/asia/2003/cool_japan/story.html
https://www.meti.go.jp/policy/mono_info_service/mono/creative/
https://web.archive.org/web/20110323050051/http://www.gov-online.go.jp/pdf/hlj_ar/vol_0028e/21-23.pdf
https://thediplomat.com/2016/01/japans-creative-industrial-complex/
https://fsi.stanford.edu/news/despite-popularity-manga-and-anime-kiyoteru-tsutsui-feels-decline-japanese-studies-united-0
https://theconversation.com/japan-is-using-cultural-diplomacy-to-reassert-its-place-in-the-world-but-is-the-message-too-exclusive-106463
Cool Japan Fund:
https://www.japaneselawtranslation.go.jp/en/laws/view/2791/en
https://www.cj-fund.co.jp/en/about/cjfund.html
https://asia.nikkei.com/Business/Finance/Government-weighs-fate-of-floundering-Cool-Japan-Fund2
https://animationanomaly.com/2013/04/16/a-theory-on-government-subsidies-for-animation/
J-LOP/J-LOX:
https://www.cao.go.jp/cool_japan/english/link_en/link_j_lop_en.html
https://www.vipo.or.jp/project/j-lop-plus/list/
https://jloxplus-jp.translate.goog/office/?_x_tr_sl=ja&_x_tr_tl=en&_x_tr_hl=en&_x_tr_pto=sc
Assorted Other:
https://www.buzzfeednews.com/article/williamyang/taiwan-comfort-women-statue
https://foreignpolicy.com/2016/05/27/the-silencing-of-japans-free-press-shinzo-abe-media/
https://www.dw.com/en/why-japan-ranks-poorly-in-press-freedom/a-65549778
https://soranews24.com/2014/01/30/ghiblis-hayao-miyazaki-says-the-anime-industrys-problem-is-that-its-full-of-anime-fans/
Miyazaki on Nationalism:
https://www.theguardian.com/film/2008/nov/25/hayao-miyazaki-ponyo-cliff
---
Please also check out more work from this video's thumbnail artist, @louritashine
Twitter: twitter.com/LouritaShine
Twitch: https://www.twitch.tv/louritashine
---
The supreme art of war is to subdue the enemy without fighting. Sun Tzu said that. And I'd say he knows a little bit more about fighting than you do pal, because he invented it!
