This week’s topics include:
🕶️The best and worst of the Super Bowl 2024 ads.
🕶️The secret formula to a winning ad.
🕶️Apple vs Meta - Zuckerberg’s competitor review, sincere or desperate?
🕶️The pipeline of agency and in-house marketing: Which should you use and when.
🕶️Bespoke in-house services: The ultimate rebrand for freelancers.
🕶️Elon’s battle for creator attention.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
We've reached the 1% club, and this week's topics include:
💡Farcaster: What's new?
💡'Chrome killer': A new browser from Arc.
💡Surreal's latest campaign hijack story.
💡How local superstars are becoming the new influencers.
💡Psychology: The mental processes employed by companies to keep you hooked.
💡 Email automation conspiracy theories🔮
💡The Mcnamara Fallacy - Disregarding meaningful metrics and why we do it.
💡 Business of Fashion ''Is Nike losing its edge'' - Our verdict.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week's topics include:
🚀 Why is Farcaster blowing up?
🚀 How are memes breaking down barriers in luxury?
🚀 Move over social media manager move in full stack creator.
🚀 Capcut: is it going to kill agencies?
🚀 Tech: Nurolink, Vision Pro and Perplexity AI - what is all the hype?
🚀 How to create out of home ads that stand out?
🚀 Catty's favorite creative framework revealed 👀
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week's topics include:
👉 Hospitality is poised to take advantage of AI but will it? 👉 Mo Gawdat’s creative process is fascinating: find out why? 👉 How AI will affect search? 👉 Is generative AI the digital equivalent of wearing a fake Channel handbag? 👉 How automation can be used to make marketing teams lives better? 👉 Apple’s spacial computing’s launch content launch missed an opportunity what was it?Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week's topics include:
🛎️ What is the Rabbit R1 device?
🛎️ Will it result in death to mobile phones...?
🛎️ How to find the best direction for your personal brand
🛎️ The US SEC approval of bitcoin ETFs - what's next?
🛎️ Web3 marketing in 2024
🛎️ AI to improve your workflow
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
We're back! And this week's topics include:
🌍 Jobs: how will technologies like AI with impact marketing roles?
🌍 What skills marketeers need to focus on in order to standout?
🌍 Case study: 100 year old company that have X10 their sales in just the last 3 years, but how?
🌍 Media predictions for 2024 and the future?
🌍 Why YouTube will continue its dominance?
🌍 The AI automation stack that could change podcasting forever?
🌍 Is the traditional planning process dead? - and what needs to change in 2024 if you want to be effective?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
Merry Christmas🎅
Our last episode of the year! And this week's topics include:
🎄 How NOT to be boring in your marketing
🎄 What's the secret to Guiness's exceptional marketing?
🎄 Is the Mr Beastification of YouTube a good or bad thing?
🎄 The Facebook growth playbook - what lessons can we learn from expanding internationally?
🎄 Our marketing resolutions for 2024
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
Catty returns and this week's topics include:
🦧Our thoughts on the launch of Google Gemini
🦧How to avoid marketing misses
🦧How to get a head start on 2024
🦧The rejection of perfection
🦧2023 reflections and predictions for next year
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week we have a special guest joining Oliver and topics include:
🕶️ An introduction to Pollyanna; Flight Story’s Strategy Director and her path in to creativity.
🕶️ Should brands turn off their comments on social media?
🕶️ Why are people are watching TV on TikTok?
🕶️ Is TikTok a search engine?
🕶️ Are hashtags finally dead?
🕶️ Is the X/Twitter boycott justified?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week's topics include:
🪄The Oatly ad everyone loved - we believe it was flawed, but why?
🪄We make our predictions for 2024 and beyond - trigger warning they are controversial 👀
🪄Has AI changed search forever?
🪄How can you influence AI so your brand appears in chatbot responses?
🪄What are the top tips for winning a pitch?
🪄Debate of the week: Should LinkedIn company pages be managed by social teams or corporate comms?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week's topics include:
🔍How can marketers stay motivated?
🔍Snoop Dogg’s genius marketing stunt - why did it go viral?
🔍How can you elevate the customer experience by creating friction?
🔍What does Meta’s mind-reading technology mean for our future?
🔍Why & how to focus on niches in brand marketing
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week's topics include:
🙌Humane AI the next big thing?
🙌How AI is transforming the creative?
🙌What is WhatsApp community and should you use it in your marketing?
🙌Growth hacking tactics to increase your following on Instagram?
🙌What makes the perfect Reel?
🙌Christmas ads in 2023: what’s the verdict?
🙌Debate of the week: is attention at all costs worth it?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week's topics include:
👀 X changes that you need to know about.
👀 New AI regulations - what do they mean?
👀 What skills do marketers need when AI does more of the work?
👀 How has TikTok shop mastered social commerce?
👀 What’s a new instagram feature in BETA that could help your UGC strategy?
👀 Word association with brands: tells you all you need to know.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty on LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week's topics include:
🚀What’s the next big social network ?
🚀Has Musk destroyed Twitter?
🚀What is virtual fashion and how to use it?
🚀What can companies learn from creator lead brands?
🚀Debate of the week: Will ChatGPT change the world?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
This week's topics include:
⭐ What's the secret to Ryanair's marketing success?
⭐ Out of phone - TikTok's twist on out of home
⭐ Are podcasts more trustworthy than other forms of media?
⭐ DEBATE OF THE WEEK - does where you place your ad matter more than your ad?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
Up for discussion this week:
💣 The Taylor Swift conspiracy theory: is she a PR and SEO genius or has the world gone mad?
💣 New Twitch feature: what does ‘stories’ mean for creators and brands?
💣 Are brands overlooking stories in their social media strategy?
💣 How changing a single word can get you a 70% better outcome in your marketing?
💣 Our ad of the week and this one hits hard!
💣 And we debate how we would spend a $10k, $100k, and $1mil marketing budget?
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Memes & Machines on YouTube :
https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
Topics covered this week include:
✍️ How to grow on Reddit?
✍️ Is growth detrimental to brand marketing?
✍️ Will AI ruin creativity or help it?
✍️ What does 0-1 mean?
✍️ The benefits of building teams in big cities
✍️ Sponsoring events: valuable or ways of money?
✍️ What is ‘barrier psychology’ and how do brands use it to drive sales
✍️ Debate of the week: keep or scrap the “content calendar” 👀
Follow Memes & Machines on YouTube :
https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention. Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
In this episode, Oliver & Catty cover:
💡How to grow your instagram?
💡What does augmented reality mean for marketing?
💡The power of email marketing - back to basics
💡Social media side hustles worth doing
💡How to tell a great story?
💡What makes a good marketing brief & how to decipher what your client wants/needs?
Follow Memes & Machines on YouTube :
https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
If you enjoyed this episode of Memes & Machines, please like, subscribe and share 🙌👍
In this week’s episode we answer some big questions, including:
🚀 What’s more important, talent or culture?
🚀 What is survivorship bias?
🚀 Do I need a broadcast channel on instagram?
🚀 How do I translate a video to another language?
🚀 Is paying for X worth it?
Follow Memes & Machines on YouTube :
https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
Talking points this week include:
-
The secrets to the perfect pitch
-
How to increase your value
-
Why sound is one of the most overlooked aspects in marketing
-
The most overpriced and under used marketing methods
-
Apple’s ‘failed’ event
Follow Memes & Machines on YouTube :
https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
Topics that Oliver & Catty delve into this week:
-
How to build a personal brand
-
Why is social media reach declining
-
How to achieve TikTok fame
-
Maximising company announcements on LinkedIn
-
Why automation is going to ruin marketing
-
And their debate of the week: Is the Metaverse dead?
Follow Memes & Machines on YouTube :
https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ
Follow Catty in LinkedIn: https://www.linkedin.com/in/cathal-catty-berragan-8a2270a0
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
This week, Catty & Oliver take a deep dive into:
-
Making influencer marketing more effective
-
How to grow your YouTube audience
-
How important customer service is in marketing
-
Why you should use Discord
-
And debate whether attribution has ruined marketing
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Follow Memes & Machines on YouTube: https://www.youtube.com/channel/UCroKPMEiESx_fZ1s4O5QpuQ
Follow Oliver on LinkedIn: https://www.linkedin.com/in/oliveryonchev
Follow Catty on LinkedIn: linkedin.com/in/cathal-catty-berragan-8a2270a0
In this episode, Oliver and Catty discuss topics including:
-
The value of absurdity
-
Is Chat GPT really getting worse and what does it mean for marketing?
-
X/Twitter and their unthinkable returns on ad spends - is it ethical?
-
TikTok shop
-
and give their take on lies that agencies tell their clients…
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest and occasionally humorous opinions on the industry.
Memes & Machines is a podcast for marketers, entrepreneurs or anyone who wants to understand how to capture attention.
Oliver Yonchev & Catty Berragan have supported the world's biggest brands for over a decade and want to give you their unfiltered, honest, and occasionally humorous opinions on the industry.
